Email Marketing The Most Efficient Way To Bigger Profits
The Most Effective Way To Bigger Profits
Advertising dollars are precious and it seems to take your entire budget and more to keep finding new clientele and keep your business profitable. Once you have a satisfied customer you want to try to keep their attention for future offerings. There is no better way to keep in touch with a customer than through email. Depending if you have a retail business, you have a service someone may need done routinely or you may be a contractor seeking other work and referrals emails are the most efficient way to advertise your business to prospective and current customers.
For an example:
My wife belongs to the Neighborhood League Shop in Wayne Pennsylvania. She signed up on their emailing list for regular sales and announcements. The League Shop tells her when the best time is to bring in our clothes and other goods we want to put on consignment to get the best value back. The League Shop also lets her know of sales like five dollar a bag full sales they have as well as other specials. But just to keep every customer in the loop they do a little newsletter periodically of what is going on with other retailers and what is going on in the Village of Wayne. The interesting fact is the League Shop is on the top floor of a building in a village shopping district with just a small sign on the ground floor entrance. And, when other shops are empty you will always find someone in the League Shop at least browsing.
Some Ideas In Using Email To Boost Your Bottom Line
Some Business will offer coupons or discounts to drive traffic to their website or your brick and mortar location. Other ways to keep in touch with your customer and keep them engaged is to develop a newsletter or remind them of a blog post, a webinar an event or a video with a helpful tip or a point of interest. You can just be friendly and give them something of interest that may cost you nothing but an email. There are many ways to keep you on your customer’s mind with something gratifying to them and email has become the perfect vehicle for communicating your ideas, tips and specials.
Capture The Interests of You Customers With and Auto-responder
With an Auto-responder you can capture your customer’s interest automatically for whatever amount of time feel you need to hold their interest. With you Auto-responder you can initially thank them for joining you list then send them periodic emails with information about what is going on in your business current events and sales with some urgency or to offer a solution. All automatic all in the timely fashion you design. What you need to remember as you build your list you gain the attention of many potential sales right at your fingertips with more revenue in at a much lower cost to you. The auto responder feature is great for mass marketing but the real money is in a responsive email list.
An Email Tip to Maintain a Responsive List
Do Not email your list every day. Give an email marketing campaign or campaigns some thought and develop a plan. You may want to add it to your Auto-responder or you may just want to send a pre drafted communication to your list once or twice a week with something of value to them and to you in return. Or consider a monthly Newsletter with some follow up emails. Just be careful and not seem like a spammer. This distracts your audience and does not help any positive marketing campaign you may be running with or without an auto-responder.
When Time is of the Essence
Email marketing lists take some time to develop with the time frame to a larger response hard to estimate. This all depends on what initial advertising dollars you have spent in whatform, what you are offering in incentives to capture a prospect’s or a customer’s attention. and the methods in which you capture your leads and make them a steady observer of you emails and marketing campaigns. If you have regular customers you may want to have them fill hard copy form at your location for your email and manually add their information to your email list. Or, you may have a form on a capture page with a discount or give away. Another idea is a sign up form on your website Home page as a pop up sign in form for the initial contact with an initial insentive to capture their information. The point being is you need the right angle to draw interest to get your prospect to sign up then the magic begins.
The Email Marketing Advantage
The beauty or email marketing is to advertise once to get your customer or client and keep them engaged by staying in touch with them. The statistics are not wrong when they point to a smaller business that has a smaller budget does dollar for dollar better in revenue and profits by using email marketing over their competitors that do not using any other forms of advertising.
We Are Here to Help
Whether we develop a web program with you or your business or you use our affiliated products and services we want to help you make your web presence known.
For an example:
My wife belongs to the Neighborhood League Shop in Wayne Pennsylvania. She signed up on their emailing list for regular sales and announcements. The League Shop tells her when the best time is to bring in our clothes and other goods we want to put on consignment to get the best value back. The League Shop also lets her know of sales like five dollar a bag full sales they have as well as other specials. But just to keep every customer in the loop they do a little newsletter periodically of what is going on with other retailers and what is going on in the Village of Wayne. The interesting fact is the League Shop is on the top floor of a building in a village shopping district with just a small sign on the ground floor entrance. And, when other shops are empty you will always find someone in the League Shop at least browsing.
Some Ideas In Using Email To Boost Your Bottom Line
Some Business will offer coupons or discounts to drive traffic to their website or your brick and mortar location. Other ways to keep in touch with your customer and keep them engaged is to develop a newsletter or remind them of a blog post, a webinar an event or a video with a helpful tip or a point of interest. You can just be friendly and give them something of interest that may cost you nothing but an email. There are many ways to keep you on your customer’s mind with something gratifying to them and email has become the perfect vehicle for communicating your ideas, tips and specials.
Capture The Interests of You Customers With and Auto-responder
With an Auto-responder you can capture your customer’s interest automatically for whatever amount of time feel you need to hold their interest. With you Auto-responder you can initially thank them for joining you list then send them periodic emails with information about what is going on in your business current events and sales with some urgency or to offer a solution. All automatic all in the timely fashion you design. What you need to remember as you build your list you gain the attention of many potential sales right at your fingertips with more revenue in at a much lower cost to you. The auto responder feature is great for mass marketing but the real money is in a responsive email list.
An Email Tip to Maintain a Responsive List
Do Not email your list every day. Give an email marketing campaign or campaigns some thought and develop a plan. You may want to add it to your Auto-responder or you may just want to send a pre drafted communication to your list once or twice a week with something of value to them and to you in return. Or consider a monthly Newsletter with some follow up emails. Just be careful and not seem like a spammer. This distracts your audience and does not help any positive marketing campaign you may be running with or without an auto-responder.
When Time is of the Essence
Email marketing lists take some time to develop with the time frame to a larger response hard to estimate. This all depends on what initial advertising dollars you have spent in whatform, what you are offering in incentives to capture a prospect’s or a customer’s attention. and the methods in which you capture your leads and make them a steady observer of you emails and marketing campaigns. If you have regular customers you may want to have them fill hard copy form at your location for your email and manually add their information to your email list. Or, you may have a form on a capture page with a discount or give away. Another idea is a sign up form on your website Home page as a pop up sign in form for the initial contact with an initial insentive to capture their information. The point being is you need the right angle to draw interest to get your prospect to sign up then the magic begins.
The Email Marketing Advantage
The beauty or email marketing is to advertise once to get your customer or client and keep them engaged by staying in touch with them. The statistics are not wrong when they point to a smaller business that has a smaller budget does dollar for dollar better in revenue and profits by using email marketing over their competitors that do not using any other forms of advertising.
We Are Here to Help
Whether we develop a web program with you or your business or you use our affiliated products and services we want to help you make your web presence known.
Learn More On Email Marketing
A Quick Note On Email Hosts:
As we have provided you the information to Redcappi we would still like to tell you we use A Weber for our emailing needs. We have looked into Red Cappy for a future new website to test it. We have observed Redcappy to be the best Email Host for new users however after using A Weber for years A Weber offers more to the user with a thirty day free trial. We do suggerst for any newcomer to email marketing it may be best to compare. A Weber has a well founded reputation for a top quality service but from what we have observed Redcappi is very easy to use and that is compared to any other email hosts we have used in the past in testing.
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